Frequency Analysis should be used when working with multi-choice questions such as Reasons for Purchase, Problems Experienced, Item Characteristics, and other types of questions where the percentages sum to over 100% because a respondent can choose more than one answer.
Frequency Analysis can also be used with single-response questions such as Education, Age Groups, Occupation, and other types of questions that sum to 100%, if the visualization and layout options of Frequency Analysis are preferred over what is offered in the Structure Analysis options.
The following example includes options and settings for a visualization built from Frequency Analysis.
Begin by changing the tab template to Frequency Analysis.
Multiple questions can be included in the Categories and Statements panels.
Optional questions can be included in the Filters panel.
Categories
Body Type of New Car, Segment of New Car, and Market Category of New Car are included in the Categories panel.
Statements
Include multiple questions in the Statements panel to expand the options for analysis in the data universe.
In the visualization above, each body style is displaying responses from the Reasons for Purchase question, sorted in descending order.
Time
Adding the Dataset Year to the Time panel allows for the trending and benchmarking of data across years.
By default, the most recent year will be displayed initially. Optional settings can be turned on to introduce multiple years of analysis.
Click the General Settings icon to display the available options.
Category Settings
Expand the Advanced Settings options and click the Categories drop-down menu.
In the example above, Body Type, Segment, and Market Category were included in the Categories panel during setup, which makes them available as options in the Categories menu.
Selecting the Market Category of New Car menu option changes the analysis from Body Type of New Car to Market Category of New Car.
Note the Market of New Car descriptions:
Econo Box, Small Size, and Lower Medium at the top of the slide, in the chart title and the < 1 / 4 > notation in the upper-right.
Clicking < 1 / 4 > will advance through each of the market categories, so < 2 / 4 > will display the next three charts for each of the market categories.
Statements Settings
Click the Statements drop-down menu.
In the example above, Reasons for Purchase, Car Characteristics, and Problems Identified were included in the Statements panel during setup, which makes them available as options in the Statements menu.
Selecting a different question in the Statements menu will change the responses and legend of the bar charts. The bars will populate using the newly selected question.
Time Settings
During the query setup, multiple years of data were included.
Since Dataset year was included in the Time panel, trend and benchmark options by year are available.
By default, the Benchmark menu will be set to None.
Click the Benchmark drop-down menu and select the Time option.
A trend analysis for the two most recent years will be shown.
By default, the Benchmark option adds an additional time period that is next to the most recent.
Since 2016 is the most recent year, 2015 data was added to the visualization in the form of a secondary gray bar.
A new notation for Time: 2015 is also added.
To specify a different benchmark year, click on the year label. In this example, clicking the 2015 label displays the other available year options.
Additional Interactive Features
Changing the display order of the categories can be done by clicking on a category label at the top of the chart.
In the example above, clicking the label Small Size will expand the menu to allow for selecting a different category to display in its place.
If the list of responses that are included as bars is longer than what can be displayed vertically, a scroll bar on the right of the chart will appear when the mouse hovers over the chart.
When scrolling down, a notation will appear to inform the user that x items appear above the scrolling position.
In the example above, 10 items appear above the position the user has scrolled.
Hovering over a label/bar will temporarily highlight the same label across all charts that are displayed. This allows for easy tracking and comparisons.
When the user hovers off the label, the highlight will be removed.
To make the highlight appear, even when the user moves off the label, click on a label and the highlight icon will appear.
Clicking the highlight icon will apply highlighting to each mention of the response across each of the charts.
