Many questionnaires contain a mix of positively and negatively worded items, which must be addressed before scoring and analyzing the results. It might be necessary to reverse a scale to make analysis more consistent. For example, in a satisfaction scale where higher values typically represent dissatisfaction, reversing the scale allows higher values to reflect satisfaction, ensuring alignment with other positive scales.
Original Question: How satisfied are you with our service?
Possible Answers:
5 (Very dissatisfied)
4 (Dissatisfied)
3 (Neutral)
2 (Satisfied)
1 (Very satisfied)
Reversed Scale:
1 (Very dissatisfied)
2 (Dissatisfied)
3 (Neutral)
4 (Satisfied)
5 (Very satisfied)
Here, the satisfaction scale has been reversed, which might be useful for different analytical perspectives or comparison purposes.
