Grouping Brands

 

Recoding can be used to group similar brands under broader categories, making data analysis more manageable. For example, if a survey asks participants about their preferred car brand, responses like "Toyota," "Honda," and "BMW" can be grouped into a broader category of "Japanese Brands" and "European Brands." This reduces the complexity of analysis and helps identify trends within larger brand categories.

 

Original Question: What brand of car do you own?

 

Possible Answers:

 

Recoded Groups:

 

Here, you have grouped the car brands into three broader categories based on their region of origin.