One of the key features of KPIs implemented in Halo Reports is the fact that each KPI definition already includes the set of most reasonable statistics that can be used to correctly calculate the results. You do not need to worry about the technical aspects of constructing your query. What is crucial to understand about calculations in Halo Reports, is that they are consistently performed on weighted values.
All calculations that can be found in Halo Reports are listed below with short explanations:
• Mean – an arithmetical average of weighted values.
• Unweighted count – unweighted number of responses/cases (excluding missing values).
• Unweighted count (base) – unweighted number of respondents answering the questions (excluding missing values). If a respondent can give more than one answer, an unweighted number of respondents might not be equal to the sum of all unweighted answers.
• Percentages - share of all or selected answers in total results.
• Top-3-box - aggregated share of top 3 answers in total results.
• Volume - share of answers in total object's results.
• Index - share of answer for an object in relation to the share of answers for total market.
Left click on the menu icon will open a list of all statistic available for the KPI.
KPI with two statistics
It is possible to select more than one statistic from the list.
